The ingredients are pretty straightforward and fairy typical of most shampoo formulations which are intended to clean the hair of dirt and grease without irritating the scalp and stinging the eyes, smooth the hair cuticle and condition it, all in the quick time it takes to wash your hair.
Argan Oil – this appears halfway down the ingredient list and I believe is the main ingredient responsible for making this shampoo so effective. Argan Oil is well known to revive and strengthen hair and tame frizz and is often used as a standalone product and I have friends who swear by using it as a hair treatment. So to have it incorporated into a shampoo formulation gives you the benefits on a daily basis whilst getting your hair clean.
48 Hour Thermal protection is also offered, usually polymers provide this, but I’m not sure what’s giving the protection in this particular formulation
Vegetable proteins are absorbed into the hair keratin to strengthen the hair – actually beer would be a good source of this!
Quarternium and guar gums for conditioning
Oils – petrochemical or vegetable oil based are always good for improving shine and conditioning
Effectiveness – the foam is noticeably creamer than other shampoos and I now find after over a month of regular usage I occasionally need to use condition and serum instead of every time I washed my hair to make it look half decent
Pampering factor – nice creamy foam, fragrance, and hair is nicely cleansed without the aggressive squeaky feeling, and feels much softer and yes, is not so rebellious!