This is brand is sold
exclusively through Sainsbury’s and has a retro inspired kitsch packaging is
similar to that of Benefit and Soap & Glory. It’s a low priced mass market range which
consists of skincare, toiletries, cosmetic bags and accessories.
Claims
Even out skin
imperfections – smoothingTighten wrinkles and fine lines – firming
Dewy, radiant glow
Ingredients to Support the Claims
Panicum Miliaceum seed
extract (Millet), Panthenol (B5), Hydrolysed Yeast Protein & Calendula Officinalis Flower Extract (Marigold)
- for conditioning and smoothing Tannic Acid & Escin (Horse Chestnut) for radiance
Ranunculus Ficaria & Extract & Liquorice Root (Ammonium Glycyrrhizate) – soothes irritated skin
Centella asiatica – reduce fine lines & wrinkles
What is a Serum?
Serums tend to be very
fluid and have a higher concentration of actives than standard creams. The majority are water in silicone and water,
rather than oil in as silicones impart a silky feel. However, silicones sit on the skin surface,
give a nice matt effect but oils are more effective at moisturising the skin.
Skin Affinity
Although this has a
silicone feel, it actually contains very little silicone and sinks in quite
quickly but it doesn’t leave a moisturised quenched skin feel behind. Applied to the back of the hand and face it
makes no more difference than any other cream or serum in terms of smoothing,
refining and firming.
Rating
Value for money – at
£3.99 for 30ml it fits into the lower mass market price bracketStockists - available exclusively through Sainsbury’s’
Effectiveness – this contains 8 plant extracts which start appearing from the 5th – 14th on the ingredients list so are at higher levels than usual. Plant extracts tend to have a minimum amount of actives in an alcohol and are rarely clinically tested for their efficacy – claims are more anecdotally based – on this basis I wouldn’t have thought superior benefits would be achieved
Pampering factor – does not leave a moisturised feeling
Recommended – ok for the price but not sure its delivering anything that special
